November 24, 2021

Universiti Teknologi
MARA, Malaysia

School of Hospitality, Tourism and Events,
Taylor’s University, Malaysia

Asia Pacific Institute For
Events Management




I am delighted to welcome you to this APIEM conference. The purpose of the conference is to bring together researchers, scholars and event professionals to share up-to-date research and best practices in the subject discipline of events/MICE. Through the presentations, debates and discussions that take place your knowledge and understanding of the events/MICE industry will be considerably enhanced and will enable you to take some of the ideas generated into your work place.

This conference is just one of a number of events that APIEM is organising in 2021 and I hope that you will have the opportunity to join with us at another event that we are organising in the Asia Pacific region. Each event has a distinct theme and they have all been designed to contribute to the professionalisation of the events/MICE industry. All the papers that are presented at our events will be published (subject to the approval of journal`s editorial board) and as such will develop further the subject body of knowledge in events/MICE.

Many thanks for registering to attend this APIEM event and best wishes for your successful and enjoyable participation.

Professor David Hind
Asia Pacific Institute for Events Management
On behalf of Taylor’s University Malaysia and the School of Hospitality, Tourism, and Events (SHTE), we
are delighted to welcome you to the 2nd Asia Pacific Virtual Events Conference 2021 (AVEC2). It is a real pleasure partnering with the Asia Pacific Institute for Events Management (APIEM) again this year and being part of this meaningful event for educationists and practitioners in the field of events management.

It is also a wonderful pleasure to have the opportunity to co-host the second virtual event conference in
collaboration with Universiti Teknologi MARA (UiTM). This public-private partnership is a good effort to
increase the contributions to the events management academic discipline.

The organization of the first AVEC was extremely successful with the participation of 1200 delegates from 40 companies and institutions from over 19 countries such as Australia, England, Malaysia, Indonesia, Philippines, Sri Lanka, Latvia, Taiwan, United Kingdom, India, and others. With the success of
the 1 st AVEC held in 2020, Taylor’s University believes that virtual events conferences have become a
new platform for researchers around the world to share ideas and further enhance collaborations in the field of events. This conference will be useful for the future of the event industry and will provide a valuable experience for both participants and organizers of AVEC 2021.

Furthermore, I also wish to take this opportunity to highlight Taylor’s University’s continuous commitment to reinforce connections between the industry, academics, and students. It is an honor to see the progress of AVEC 2021, and the strengthened relationship established between SHTE, APIEM, and UiTM. Once again, we would like to express our gratitude to APIEM, especially to the President, Professor David Hind for inviting our team, comprising of academics and Bachelor’s Degree students from the Events Management program, to be part of AVEC 2021. I sincerely appreciate your unwavering support and contributions, in one way or another, to the success of AVEC 2021. Wishing everyone an enjoyable and memorable participation at the conference!

Prof. Dr. Neethiahnanthan Ari Ragavan
Executive Dean Faculty of Social Sciences and Leisure Management (SHTE)
Taylor’s University Malaysia

Greetings Scholars!

On behalf of the 2nd Asia Pacific Virtual Events Conference 2021 committee, we warmly welcome you to Malaysia – virtually!

We are honoured to serve as co-chairs for this year’s Asia Pacific Virtual Events Conference (AVEC2). We are excited for the calibre of workshops, inspirational keynote speakers, and networking opportunities, all designed to support your academic and professional goals while enhancing your personal development in the events/MICE industry.

As one of the pioneer event educators’ conferences, AVEC2 brings together more than 100 educators, researchers, practitioners and students globally to share and learn knowledge and understanding of the current events/MICE industry. We believe this year AVEC2 experiences will expand your network, enhance your research knowledge and introduce you to best and current practices in the events/MICE industry.

To put a conference of this magnitude together is not a small task. We know that the conference’s success depends ultimately on the many people who have worked tirelessly in planning and organizing both the technical program and supporting the conference arrangements. To that end, we want to thank Professor David Hind (APIEM) for providing wisdom and guidance and Associate Professor Dr Norol Hamiza (Program Chair) for her tireless efforts to organize this event. Recognition should also go to the organizing committee from the Faculty of Business Management (UiTM), Faculty of Hotel and Tourism Management (UiTM), Faculty of Sports Science and Recreation (UiTM) and Faculty of Social Sciences & Leisure Management (Taylors University), who have all worked extremely hard for the details of important aspects of the AVEC2 programs and activities.

Lastly, we would like to thank all the conference participants for their contributions which are the foundation of this conference. We also would like to thank the keynote and panel speakers for your willingness to support AVEC2. We hope that you have a wonderful virtual experience during AVEC2.

Stay safe and healthy!

Professor Dr. Noryati Ahmad
Faculty of Business and Management

Prof. Dr. Mohd Sallehuddin Mohd Zahari
Faculty of Hotel and Tourism Management

Professor. Dr Mohad Anizu Mohd Nor
Faculty of Sports Science & Recreation

Key Dates

Abstract Submission: 31st July 2021
Paper Submission: 30th September 2021
Deadline for Registration: 30th September 2021

Conference Aims

Over the last 15 years events/MICE management has emerged as a new academic subject discipline that is included in the curricula of universities, polytechnics and colleges throughout Asia Pacific. To support the teaching of events/MICE management faculty are required and encouraged to undertake research to develop further the body of knowledge in this emerging subject discipline.

Conference Themes

Conference papers on the following themes will be welcomed for review by the scientific committee:

Scientific Committee

Reviewers for the scientific committee will be drawn from APIEM, the School of Hospitality, Tourism and Events at Taylor`s University, Malaysia and from the Faculty of Business and Management, Faculty of Hotel and Tourism Management, and the Faculty of Sports Science and Recreation at Universiti Teknologi MARA, Malaysia

Conference Publications

In accepting a paper for presentation at the conference there is no guarantee that the paper will be published in an international journal – the editorial board of each journal will decide which papers will be published. Any journal publication costs will have to be paid direct to the journal by the authors of the paper and these costs are not included in the conference paper presenter fees.


  • Asia Pacific International Events Management Journal (ISSN 2597-9574)
  • Asia Pacific Journal of Innovation in Hospitality and Tourism (Scopus Indexed)
  • Journal of Tourism, Hospitality and Culinary Arts (MyCite, UGC, ACI
  • Malaysia Journal of Sport Science and Recreation (MyCite)
  • TEAM Journal of Tourism and Hospitality (MyCite, ACI)

Guidelines for Authors

Detailed guidelines for the writing of papers to be submitted for the conference can be found on this website.

Papers should be no more than 8,000 words in length, fully referenced using the APA system.

Submission of Abstract and Manuscripts

Paper presenters will submit their abstracts and manuscripts as word documents to the scientific committee for review through


All email enquiries should be sent to:


Who Should Participate?

The following participants will find the conference of benefit:

• Academic researchers and faculty/lecturers who research and teach in the fields of events management, MICE, hospitality, leisure and tourism with an interest in the Asia Pacific events/MICE industry

• Postgraduate and PhD scholars who are studying programs in events management/MICE

• Events/MICE management professionals who work for public and private sector organisations that are involved with the management and development of the events/MICE industry

Conference Venue

This is a virtual conference hosted using Zoom technology by the School of Hospitality, Tourism and Events, Taylor`s University, Malaysia

Date of Conference

The conference will be staged on Wednesday November 24, 2021.

Conference Organizers

The conference organizers will be the Asia Pacific Institute for Events Management, the School of Hospitality, Tourism and Events, Taylor`s University, Malaysia and the Faculty of Business and Management, the Faculty of Hotel and Tourism Management and the Faculty of Sport Science and Recreation at the Universiti Teknologi MARA, Malaysia.

Registration Fee

For participants who have their paper accepted for presentation at the conference a registration fee of US$75.00 will be charged.

For Master`s degree or Doctoral students who are currently registered on a Postgraduate program of study who have their paper accepted for presentation at the conference a registration fee of US$ 50.00 will be charged.