October 23-25, 2024

Kuching, Sarawak, Malaysia


Summit Aims

Over the last 20 years special events and business events have developed as growing economic and social sectors throughout Asia Pacific. All nations in Asia Pacific encourage their events industries to prosper and grow. It is a very challenging and competitive industry post Covid-19. The landscape for staging events has been transformed by digital technology; destinations throughout the region compete against each other for the hosting of international events; national and regional governments are keen to increase their share of the income generated from these industries; and higher education institutions are designing a variety of programs to prepare graduates for employment as event professionals. 

Within this complex business environment, the 1st Asia Pacific Summit for Event Leaders will provide a forum to:

  • Enable delegates to network and establish academic, industry and governmental collaborations of mutual interest and benefit. For example, international capacity-building projects, international cultural exchanges, international research programs, and faculty and student mobility schemes.

Share and discuss contemporary issues facing and shaping the future of the events industries in Asia Pacific.

  • Enhance the curriculum of events management study programs so that they continue to reflect current and future industry trends.
  • Explore how Kuching, Sarawak, has implemented strategies to position itself as one of the leading business and special events destinations in S.E. Asia.

Key Dates

Wednesday 23rd October – Delegates Arrive in Kuching, Sarawak, Malaysia
Thursday 24th October – Summit Day One
Friday 25th October – Summit Day Two
Saturday 26th October – Departure Day or Spend the Weekend in Sarawak

Why Join our Summit

The value you will gain:

  • Staying informed of key trends and issues facing the events industries.
  • Meeting, networking with, and establishing partnerships with Asia Pacific Event Leaders.
  • Understanding how a destination can implement a sustained strategy to develop itself as a successful location for staging and hosting events.
  • Increased visibility for yourself and your institution amongst the delegates attending the Summit.
  • Experiencing the special culture and cuisines of Sarawak.

Who Should Participate

  • Senior academic leaders and faculty lecturers directly involved in the management and delivery of events programmes at Asia Pacific universities, polytechnics, and colleges.
  • Senior events management leaders and professionals who work for public and private sector organisations that are involved with the organisation, staging, management, and development of the Asia Pacific events industry.

Summit Venue

This is an in-person Summit and will be held at the 4* UCSI Hotel Kuching. The hotel has an outdoor pool and sauna. Every room is fitted with a flat-screen TV with cable channels and all bedrooms have a private bathroom. There is a 24-hour front desk. Situated 7 km from Kuching Waterfront Bazaar, Sarawak Cultural Village is 34 km away and Kuching Airport is 11 km from the hotel.

The City of Kuching is the capital of the Malaysian State of Sarawak sitting on the Sarawak River at the southwest corner of Borneo. Kuching is the main gateway for exploring the spectacular environments and cultures that can be found in Sarawak – a truly inspiring location to stage our Summit.

Summit Organizers

The Asia Pacific Institute for Events Management (APIEM) is organising the Summit in partnership with UCSI University Sarawak Campus

APIEM is Asia Pacific`s #1 Professional Institute for Events Education and offers a variety of services including the organization of conferences and meetings. UCSI University Sarawak Campus has been accredited as an APIEM International Centre of Excellence 4* for its programs in events management.

Summit Programme

Note: Please note that the tentative programme outlined above is subject to change.

Delegate Registration Fee

APIEM Institutional Members – USD 400
Non-APIEM Members – USD 500
The registration fees include:
• Kuching airport pick-up and drop-off
• 3 nights bed & breakfast accommodation at the UCSI Hotel, Kuching, check-in 23rd October to check-out 26th October
• all lunches and evening meals 23rd October to 25th October
• attendance at the Summit
• participation in the Kuching study tour program on the afternoon of 25th October

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